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The rise of "Web 2.0" has seen an explosion of web sites for the social sharing of personal information. To enable users to make valuable use of the rich yet fragmented sea of public, social, and personal information, data mashups emerged to provide a means for combining and filtering such information into coherent feeds and visualizations. In this paper, the authors present AtomsMasher (AM), a new framework which extends data mashups into the realm of context-aware reactive behaviors. Reactive scripts in AM can be made to trigger automatically in response to changes in its world model derived from multiple web-based data feeds.
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