Attack and Counterattack Web Site Strategy
Transforming attack energy into more successful customer, member, employee and public relations. Web-based anti-corporate activism is a serious ongoing concern to all companies and organizations that are or could be targets. Large leading public companies, high-profile products, and noteworthy spokespersons and celebrities are big targets. Each day the Internet is used to discuss and often attack the world?s largest consumer products and services companies as well as local high-profile organizations, brands and individuals. Attack sites have a predictable set of characteristics that should factor into any counteractive activity. Counteractive sites also have characteristics that make them effective. It?s useful to study some of the better ones and use appropriate models.