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Who, what, how and why? Who is the new generation that is penetrating the job market like no other since the baby boomers? What is it that they are looking for, what are they attracted to? How does one even go about finding, sourcing, or employing them? And why are they so critical to drive success within retail stores? Much has been written about the new generation, Generation Y, but seemingly very little is known of them, outside of being culturally diverse, brand motivated, and technically savvy1. Generation Y represents those that have been born between 1979 and 1990 and are, therefore, still in the infancy in the employment world.
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