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When project leaders and change managers are asked to name the number one success factor for project success, they respond with a resounding: active and visible executive sponsorship. In six separate studies conducted over a 12 year period with more than 2000 participants, active and visible sponsorship was cited as the number one success factor for change management in every study. In the 2007 and 2009 editions of the study, sponsorship was cited four times more often than any other factor. Sponsorship is central to success.
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