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Finance, supply chain, manufacturing, IT, sales and marketing are at the heart of this planning. Cost-cutting is one aspect of the discussion. However, most executives are equally intent on finding new ways to go to market, drive top-line growth and, through operational innovations, deliver bottom-line profits. Do business communications have an adequate voice in the company's go-forward strategies? With communications now underpinning virtually all areas of the enterprise, operational improvements and other transformation initiatives increasingly rely on voice, video and data communications. Are the strategies around these technologies keeping pace with and taking advantage of the latest innovations, including Session Initiation Protocol (SIP)-enabled applications, social media-enabled customer support and closed-loop self-service capabilities?
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