Big Data

B-to-B Lead Generation: 2009 Marketing ROI Performance & Evaluation Study

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Executive Summary

Download the second annual Marketing Profs Marketing ROI & Performance Evaluation Study to explore the impact of the economic downturn on lead-generation marketing, current priorities for marketers and best practices used by marketing organizations with proven effectiveness and growth.

Download the special report to learn:

  • Why economic pressures have led to an increased focus on lead quality
  • How to tap into the untapped potential of nurturing stalled leads
  • Common characteristics of organizations with effective lead-generation marketing

  • Format: PDF
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