Business Intelligence

B2B Content Marketing: 2010 Benchmarks, Budgets And Trends

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Executive Summary

B2B Content Marketing: 2010 Benchmarks, Budgets and Trends represent the largest, most comprehensive survey about content marketing in the business-to-business (B2B) space to date. The authors surveyed over 1,100 North American marketers from diverse industries and a wide range of company sizes in May 2010 and discovered that content marketing is now a well-established, core marketing strategy in the B2B marketplace. Marketers have transformed themselves into authors and publishers, and in doing so, have ventured into areas where they must develop new key competencies to be effective.

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