Business Intelligence

B2B Content Marketing: Positioning Your Thought Leadership

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Executive Summary

With the rise of the Internet has come an entirely new way of reaching business clients. Today's corporate clients are experienced researchers who utilize the Internet in an effort to become as informed as possible before they begin their search for solution providers. The search for providers begins online with the identification of industry thought leaders. Content marketing is the primary method by which businesses provide the information potential customers are seeking, without blatantly selling a service or product, with the goal of winning their loyalty and business.

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