B2B Customer Retention: Seven Strategies for Keeping Your Customers

Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable - meaning you can't afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection? This white paper defines retention marketing and explains its importance to business marketers.

Provided by: Penton Media Topic: Big Data Date Added: May 2005 Format: PDF

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