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B2B Marketing Automation Is More Than Lead Management: From Concept To Campaign To Cash

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Executive Summary

In short, B2B marketing now has a cycle and a rhythm. It involves planning and budgeting, campaign definition, content and message creation, and then execution to drive leads and revenue. Today's business environment requires you to deal with the entire cycle. All marketers recognize that Lead Management is a crucial component of B2B Marketing. But, it's essential to understand that it's only one component of many. Today's successful campaigns are coordinated throughout all stages of planning and budgeting, campaign definition, content and message creation, and then execution. Be sure to empower your team to drive the entire cycle of B2B Marketing, from Concept to Campaign to Cash.

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