Business Intelligence

B2B Marketing Goes Social: A White Horse Survey Report

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Executive Summary

The survey revealed a B2B landscape in which social media plays a significant and ever-growing role in the marketing arsenal, but one which is in no danger of supplanting traditional tactics. As noted, one believe strongly that the ultimate evolutionary stage of social media marketing is its integration with traditional tactics, and B2B marketers are uniquely well-positioned to make this leap. Social tactics align more naturally with highly relationship-driven B2B tactics than they do with awareness-centered B2C tactics.

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