Business Intelligence

B2B Needs Social Media, Too

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Executive Summary

The customer relationship is the core of B2B success, extending beyond the sales team to customer service, product development and of course, marketing. Without strong connections to customers and prospects, vendors and service providers are swimming against the tide. Building and nurturing these relationships can be a daunting challenge, so having the right tools to indentify and engage prospects throughout the customer lifecycle is critical. Sales cycles are often long in B2B markets.

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