B2C e-Commerce Success: A Test and Validation of a Revised Conceptual Model
Since the advent of the Internet, B2C e-Commerce has grown substantially across the globe. Whilst much research has examined factors influencing adoption of e-commerce, not as many studies have investigated the post-adoption phenomenon of success. Those studies that have investigated IS success and the extensions required to accommodate e-commerce have mainly been conceptual. Few have attempted to test and validate the models empirically. The purpose of this study was to fill this gap. By drawing from the technology acceptance model, expectation-confirmation theory and IS success theory, a revised conceptual model was derived.