Date Added: Oct 2009
In addition, Vodafone has positioned itself as the 3G/HSDPA leader in Europe in terms of total subscribers, and in Vodafone live!, it has developed arguably the most advanced and high-profile mobile portal in Europe, Mohr-McClune said. All of these successes, however, will take a toll on the network. Vodafone knew early on that it had to find a way to reduce network costs across all 16 of its operating companies. It did so by launching a massive initiative called the Backhaul Evolution Program (BEP), which called for a radical change in backhaul technology that essentially would be deployed in the same manner across all of Vodafone's operating companies.