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Ron Gonen will change the way you think about recycling. He's been honing his strategy ever since the day he convinced his high school of the economic benefits of purchasing reusable metal silverware instead of plastic. With RecycleBank, the company he started while still a student at CBS, Gonen has found a way to reward people based on how much they recycle - and has dramatically increased recycling rates in the process. In this paper, he shares the three things to keep in mind when building a successful company where environmental and social responsibility aren't just peripheral concerns, but rather central to the business plan.
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