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Engaging the next billion, actively seeking financial services yet remaining largely unbanked, is on the agenda of most progressive banks. Even as banks are cognizant of the need to service this segment, the challenge to do so profitably in the existing environment, poses significant hurdles. To enable banks with increased agility and flexibility to respond to the business rigours of catering to this emerging segment, a mobile and e-banking solution built on open standards, can prove invaluable. This will provide banks tremendous flexibility to extend the product portfolio and customize the solution. The architecture of the solution must enable banks to write business rules once and deploy them anywhere, add new rules, modify existing ones or integrate them with other applications seamlessly.
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