Business Intelligence

Banks Use CRM To Drive Profitability, Cut Costs, Reduce Risk

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Executive Summary

According to First Research, ?The profitability of individual banks depends on marketing skills, efficient operations, and good risk management. Achieving that is difficult enough in a normal economy. So how are bankers supposed to optimize these competency areas in a recession? The answer: by being agile and adapting quickly to changes in the business environment and consumer behavior. Rather than relying on the acquisition of new, hard-to-find customers, astute executives are refocusing on existing clients. That means finding ways to optimize the profitability of every customer relationship. And it means providing high levels of service to retain those customers.

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