Barnes and Noble College Bookstores Success Story

Barnes & Noble College Booksellers (Barnes & Noble) continuously seeks new ways to improve the bookstore experience for its students and the broader aca?demic community. Committed to keeping pace with marketplace trends, optimizing store operations and streamlining the student experience, Barnes & Noble looked to upgrade its existing e-commerce platform.

Provided by: IBM Topic: CXO Date Added: Mar 2011 Format: HTML

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