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Barriers To Market Formation

Date Added: Aug 2010
Format: PDF

In this paper the authors propose a typology of barriers to market formation. The research gives a case study describing a manufacturer's preparations ahead of the launch of a new market for CO2 within the United Kingdom. They propose four categories of barriers to market formation, normative barriers, representational barriers, market exchange barriers and catalytic barriers that underpin or multiply the strength of other barriers. The contribution is in the development of a typology of barriers to market formation.