Basic Sales Training
A sales strategy envisages no or very little difference between a company?s offering and its competitor?s offering. Typically, only differentiator is the price. The sales cycle starts with the generation of interest towards a particular product. Then comes cultivation of needs for the product. When adequate need is developed, then comes the moment of proposing the solution and a commitment is obtained. Last but not the least, the sales cycle is completed through delivery and follow-up. The paper discusses these issues towards making a sale.