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Who hasn't dreamed of having their small business ranked #1 on Google for keywords that people are searching for? If you fit the profile of a Google dreamer who has perhaps sought the top spot with a variety of tactics, this post is about challenging you to dig a bit deeper into your search marketing strategy. To start, you need to rethink your goal... because being #1 on Google doesn't matter. Actually, it doesn't matter as much as you think. Why? Because the vast majority of people don't go past the first page of search results, but they do go past the first search result. The question not enough people are asking is how can you own number 2-10?
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