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Email marketing is an effective form of promotion of online business. Many marketers not only tap the print as well as broadcast media for the marketing of the products or services of an organization. They have started utilizing Internet medium as well for the purpose of effective and efficient advertising of their enterprises. Email campaigning is one of the forms used in the Internet marketing. This is cost-effective and easy to manage technique used by an entrepreneur. A businessperson can conduct several types of email programs ranging from e-newsletters, Press Releases to advertisement campaigns.
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