Date Added: Jul 2009
Organizations have implemented enterprise applications such as ERP and CRM for business process execution but have failed to address the key enterprise asset: data. In the current economic environment, enterprises that fail to capitalize on their data assets jeopardize their cost structures and their earnings potential. It is vital for organizations to leverage their data assets to measure their business performance, identify the weak poles and strategic improvement spots to scale their business to new heights. Business Intelligence (BI), the recent innovation in IT, has emerged to be a potential hope for the organizations to build a strong business milieu without any new asset investments and utilizing the existing key assets of the organizations.