Best-In-Class Steps to Successfully Manage the Buyer's Journey

Delighting customers is no easy task for today’s organizations. The constant growth of information on numerous products and services empower customers with crucial intelligence that inuences their purchase decisions. Achieving success in keeping in-tune with customers’ rapidly changing needs requires businesses to streamline their customer data management activities to personalize each customer interaction.

Provided by: SAP Topic: Data Management Date Added: May 2014 Format: HTML

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