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At a time of great economic volatility, there has been a significant decrease in the ability of decision makers at all levels to rely effectively on only experience or intuition to make decisions. The demand to respond faster, with greater insight into ongoing internal and external events based on facts, is increasing. As a result, a growing number of organizations are moving toward having more pervasive business intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market.
Gain insight and best practices from this IDC white paper to help you define and create an organization-wide BI and analytics strategy.
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