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Search Engine Optimization (SEO) continues to be a key component of B2B marketing campaigns. Marketers, in general, are becoming more sophisticated at implementing SEO techniques and best practices. However, globalization has added a new layer of challenges and opportunities to this process, many of them involving the issue of the various languages that are relevant to global users. When companies are looking to expand their reach into countries outside of North America, they need to consider several key factors in order to get the most out of their SEO approaches.
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