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Users have great expectations when they visit the Web and mobile applications. They increasingly want an experience that's valuable, easy to use, aesthetically pleasing, and emotionally satisfying. To retain and gain customers, one have to continually win their hearts and minds by providing them with a compelling User Experience (UX) that is useful, usable, and desirable. Application development professionals can take the user experience bull by the horns by following these best practices: 1) become the users; 2) design first; 3) trust no one - test; and 4) inject user experience design into the Software Development Life Cycle (SDLC).
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