Better Decisions Through Diversity: Heterogeneity Can Boost Group Performance

Customer Relationship Management, otherwise called as CRM is a business strategy that aims at the concept of being customer-centric. To be customer-centric is to help an enterprise to make its marketing team to identify the potential customers and hence enable them to create and manage advertising campaigns. The idea behind such a move is of course to generate leads that would end up in sales too. One of the main objectives of CRM is to optimize revenue by means of an enhanced customer satisfaction that would be caused by advanced interactions with them.

Provided by: Northwestern University (Kellogg) Topic: CXO Date Added: Oct 2010 Format: HTML

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