Emerging Tech

Beware Of Big Company Syndrome

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Executive Summary

Even small businesses are vulnerable to "Big Company Syndrome." What's Big Company Syndrome? It's the innovation malaise often prevalent in large corporations. It goes something like this: Constant, company-wide innovation no longer something requested, managed or measured at the organizational level. Therefore the desire for personal reward and recognition drives an informal system intended to produce a promotion and bonus, which results in a strong program mentality. That is, sell a program up and request more resources in the form of bodies and budget, regardless of whether it adds value.

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