Business Intelligence

Beware The Siren's Song: Maintain Self-control By Avoiding Temptation

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Executive Summary

People who perceive that they have a high capacity for impulse control expose themselves to more temptation and ultimately exhibit more impulsive behavior. Generally, people have a restraint bias: the tendency to overestimate one's capacity for impulse control. Restraint bias causes people to miscalculate the amount of temptation they can really handle, which in turn leads to a greater likelihood of indulging impulsive or addictive behavior.

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