Business Intelligence

Beyond 'Going Green'

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Executive Summary

Keeping with theme of "Sustainability: Creating Long-Term Success," the conference featured several panel sessions designed to help executives bring the principles of sustainability to bear on business challenges. The topics included "Going Green and Beyond," "Targets, Trends and Techniques in Manufacturing Turnarounds," "Protecting Intellectual Property in Emerging Markets," and "Offshoring or Onshoring: Where is Manufacturing Headed Next?" During the panel "Going Green and Beyond," Lynne Kiesling, moderator and Kellogg senior lecturer, kicked off a discussion on sustainability by proposing a set of key questions. "What are the costs of sustainability?" Kiesling asked. "What do you see coming next in green technology? What are the perceived obstacles of companies going green?"

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