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Adding the term "Landing page" to optimization isn't always a perfect fit. Many marketers say they don't use landing pages, while others are more concerned about increasing the conversion rate for their homepages, order paths, shopping carts, emails, PPC ads, and more. That's where the Marketing Experiments Conversion Sequence comes in. The paper discuses about two common misconceptions about landing pages and demonstrate how you can apply the optimization principles across a broad range of marketing and sales efforts.
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