IT Employment Investigate

Beyond "Nice To Know": Getting Serious About Analytics To Drive Outcomes

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Executive Summary

The ability to use quantitative data to shape decisions and outcomes has become a key source of competitive advantage over the past decade or so. With information technology practically ubiquitous, and computing power and transaction volumes increasing at an accelerated pace, firms of any size can harness data to get smarter about customer behavior, the supply chain, product development, new service models, financials, talent management, and other areas.

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