Beyond personalisation: The challenges of contextual marketing

This report by the Economist Intelligence Unit examines the strategic, organisational and creative challenges that arise from the practice of contextual marketing.

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Stay up to date on the latest in technology with Daily Tech Insider. We bring you news on industry-leading companies, products, and people, as well as highlighted articles, downloads, and top resources. You’ll receive primers on hot tech topics that will help you stay ahead of the game. Delivered Weekdays

Resource Details

SAP logo
Provided by:
SAP
Topic:
Consumerization
Format:
PDF