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Beyond The Go Daddy Girl: Customer-Driven Innovation In A Connected World

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Executive Summary

GoDaddy.com scored a marketing windfall in 2005 when Fox Network decided midgame to pull the company's racy commercial from the Super Bowl. The controversy propelled the Internet services company forward, but Go Daddy Group President and Chief Operating Officer Warren Adelman said Oct. 1 at Thunderbird that the firm's continued prosperity has more to do with old-fashioned customer service than edgy advertising or anything else.

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