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Beyond Yelp: Location-Based Opportunities For Vendors

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Executive Summary

Location-Based Social networking (LBS) is a relatively niche space that combines GPS technology (i.e. location awareness) with social media. To understand LBS think of a mobile or web application that works best by using your location to show you dynamic information around you. Most, if not all, of the iPhone apps currently available have some form of location-based functionality that makes their value more relevant.

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