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In a recession, many companies tend to play defensive, slash investment and hope for the good times to come back. Others realize that while their competitors are hurting may be the perfect time to go on the offense and gain market share. To do this, a deeper understanding of one's vertical and operations is essential, which will lead to a more focused positioning as well as the targeting of areas for aggressive improvement. A thorough command of data through BI is the way to achieve this goal, provided that a few important requirements are met.
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