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In 2012, McKinsey & Company conducted a survey of 1,469 executives across various regions, industries and company sizes, in which 60% of respondents said their companies should focus efforts on using data and analytics to generate insights. The question is no longer whether big data can help business, but how can business derive maximum results from big data.
This short whitepaper gives some key points on what makes an effective big data strategy that can help drive big transformation.
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