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Big data is a term used to describe the growth, availability and use of structured and unstructured information. It includes techniques and technologies that make it economical to deal with large amounts of data. It's not one initiative, but an umbrella term that covers data sets, technologies and opportunities for business value. Gartner describes big data as the "3 Vs"; high-volume, high-velocity and high-variety information assets that require new forms of processing to gain insight.
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