Business Intelligence

BING's Application To B2B

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Executive Summary

This paper provides information for business-to-business marketers who want to know how they should consider Bing in their search engine optimization (SEO) strategies. It is based on the white paper, "Bing: New Features Relevant to Webmasters," by Microsoft's Bing Webmaster Center Team (June 1, 2009). The authors tested the Bing search engine using terms and products typical of the technical B2B client base. This paper presents the findings and interpretations for B2B marketers. The features and functionality of the Bing search engine will evolve during its introduction, so this initial analysis will be revisited on a regular basis.

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