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Mobile phones are increasingly able to read auto id labels, such as barcodes or RFID tags. As virtually all consumer products sold today are equipped with such a label, this opens the possibility for a wide range of novel digital services building on physical products. In this paper, the authors discuss the problems that arise when such novel applications are deployed, and present unified system architecture for providing mobile phone-based digital services in the Internet of Things, called BIT. BIT aims to be a "Single point of interaction" for users when accessing the services of a variety of tagged objects.
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