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Because pay per click (PPC) is an aggressive and effective marketing tool, "Black-hat" PPC methods will always be available. These unethical tactics can help a business secure keywords for its website without having to pay a high bid price. Black-hat PPC is risky business, though, and should be avoided. An experienced PPC campaign management company can work around these dirty tactics. Here are three popular black-hat PPC practices to avoid: Non-compliant ads; Same-keyword multiple ads; Copying competitor's ads.
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