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Are you including content as a cornerstone of your marketing plan? Are you blogging? Do you have a podcast or video blog? Maybe you are sharing resources with your customers by curating links from other online sources. Or maybe you've published a white paper or ebook to position your company not just as a seller of stuff, but as a reliable and perhaps interesting source of information - someone worth doing business with. I'm hoping you shouted a resounding yes to at least one of those questions, because creating and sharing the right kind of content can set your business apart.
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