Tech Industry

BMW Embraces Microsite Marketing

Free registration required

Executive Summary

BMW has a written policy for dealers outlining their rules and regulations for SEO, PPC and micro sites. In fact, their policies regarding website design and digital marketing engagement are some of the most restrictive in the business. Recently, BMW veered out of the restrictive lane of digital marketing and has embraced a "Controlled" roll-out of service micro sites for their dealers. BMW, through a joint venture with Dealer Product Services, will offer their dealers co-op money to build a single landing page on a domain that follows a specific pattern.

  • Format: PDF
  • Size: 189.73 KB