Business Intelligence

Boosting B2B Marketing Results With Online Video

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Executive Summary

Online video has transformed the communications landscape for business marketers. No inbound or outbound marketing effort can be considered complete without incorporating online video to drive branding, awareness, customer acquisition and loyalty. With the growth of online video across all industries, marketers increasingly are using video as part of both their inbound and outbound marketing strategies - from SEO to banner advertising - improving overall results and increasing returns from their marketing investments. This whitepaper includes proven approaches and practical examples of how B2B marketers can grow their business through the effective use of online video in both inbound and outbound marketing initiatives.

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