Business Intelligence

Boosting Performance in the Retail Industry

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Executive Summary

Retailers today are in tight competition for every consumer dollar. In an environment where people are hesitant to spend their money, giving them a superior experience can make the difference between a visitor to the Web site and a customer. The Bing Maps for Enterprise platform can help one deliver an immersive experience that distinguishes the site, engages site visitors, and helps make it easy for them to find the locations, products, services, and events. In addition to providing rich experiences on the customer-facing Web site, Bing Maps is an equally powerful business intelligence tool. With Bing Maps, one can overlay data on a map and view the data in a geographical context for decision making.

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