E-Commerce

Boosting Sales Performance During Tough Times: How salespeople are leveraging instant Web conferencing for success

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Executive Summary

The severe economic downturn has placed a significant burden on the shoulders of salespeople, forcing them to face a difficult question: How to meet sales objectives when budgets are drying up faster than a puddle in the desert?

Many sales organizations are turning to Web conferencing to weather the current economic climate. Web conferencing enables salespeople to accelerate the sales process, qualify prospects, instantly demo products and, most importantly, nurture prospect relationships -- all without ever leaving the office.

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