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Box-office performance of a movie is mainly determined by the amount the movie collects in the opening weekend and Pre-Release hype is an important factor as far as estimating the openings of the movie are concerned. This can be estimated through user opinions expressed online on sites such as Twitter which is an online micro-blogging site with a user base running into millions. Each user is entitled to his own opinion which he expresses through his tweets. This paper suggests a novel way to mine and analyze the opinions expressed in these tweets with respect to a movie prior to its release, estimate the hype surrounding it and also predict the box-office openings of the movie.
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