Business Intelligence

Brand Building Tips For A Digital World

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Executive Summary

Social media sites such as YouTube, Facebook and LinkedIn empower consumers and give marketers less margin for error, "Brand Digital" author Allen Adamson said Oct. 5 at Thunderbird. "The rules of effective brand building have not changed, but digital media have magnified what has always been true," said Adamson, who spoke to global marketing students at the invitation of Thunderbird.

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