Brand Management Strategies: 10 Key Points

Management of Intellectual Property (IP) assets is critical to an organization. A brand is also an IP asset for the organization. A brand invokes unique, distinguishing characteristics about a particular product or service. It is the assortment of unique values and promises that the particular product or service promises to deliver to its consumers. The paper elucidates 10 key points for management of brands.

Provided by: The Metropolitan Corporate Counsel Topic: Date Added: Jun 2003 Format: PDF

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